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Growth marketing

Paid, search and email marketing measured in qualified leads and revenue from your CRM, reported every week.

For marketing leads who are asked about pipeline every month and can’t draw a line from spend to deals. We fix tracking first, then run the channels and report against your CRM.

For Heads of marketing, VPs of growth and founders.

Brief us on your marketing

Problems we fix

  • 01

    You spend on ads every month and can’t say which ones bring customers.

    Tracking from first click to closed deal, with CRM stages sent back to the ad platforms.

  • 02

    Buyers ask ChatGPT for a shortlist, and you’re not in the answer.

    AI search optimisation measured on a fixed set of buyer questions, plus ChatGPT Ads where available.

  • 03

    Leads come in and go cold in the CRM.

    Scoring that sends ready leads to sales straight away, and email sequences for the rest.

  • 04

    Your reports show impressions, not pipeline.

    A one-page weekly report: spend, leads, qualified leads, cost per qualified lead, and what changed.

What’s included.

01

Growth plan

Channels, budget split and stage targets, worked back from customer value.

Read more 02

Measurement and attribution

Tracking from first click to closed deal, with CRM stages sent to ad platforms.

Read more 03

Google Ads

Search campaigns for buyers already looking, split by what they searched.

Read more 04

Microsoft Ads

Bing and Copilot search ads, targeted by job function, company and industry.

Read more 05

ChatGPT Ads

Labelled ads below ChatGPT answers, where your market and category are open.

Read more 06

Meta Ads

Facebook and Instagram ads to create demand and retarget site visitors.

Read more 07

TikTok Ads

In-Feed and Spark Ads built from creator-style video, tracked to your CRM.

Read more 08

SEO

Technical fixes and pages built for the searches your buyers make.

Read more 09

GEO: AI search

Making AI answers more likely to name you, tracked on fixed buyer questions.

Read more 10

B2B lead generation

Offers, landing pages and campaigns aimed at the companies you want to sell to.

Read more 11

Lead scoring and email

Scoring that sends ready leads to sales, and email that nurtures the rest.

Read more

Channels

Where buyers find you.

We buy reach on five ad platforms and earn it through SEO and GEO. We build on the tools below and report every channel against your CRM.

Paid media

ChatGPT AdsAds beside answers, where the format is live.Google AdsSearch, Performance Max, YouTube.Microsoft AdsBing and Copilot search, job-function targeting.Meta AdsFacebook, Instagram, Reels.TikTok AdsIn-feed and Spark Ads.

Search and AI answers

SEORank in Google and Bing for the searches buyers make.GEO · ChatGPTGet named and cited when buyers ask.GEO · PerplexitySources it can quote, pages it can read.GEO · GeminiAnd Google AI Overviews.GEO · ClaudeClear, checkable claims on your own pages.

Stack we build on

HubSpotCRM, lead routing, email.
ShopifyStores and trade ordering.
StripePayments and billing.
Next.jsSites and web apps.
SupabaseDatabase, auth, storage.
VercelHosting and deploys.
Google AnalyticsGA4 and conversion events.
Tag ManagerTracking without code releases.
FigmaDesign files you keep editing.

Deliverables

  • Account audit
  • Measurement plan
  • Tracking setup: GA4, tag manager, Meta Conversions API, TikTok Events API, Google enhanced and offline conversions
  • Campaign structure and naming rules
  • Live dashboard
  • One-page weekly report
  • Monthly review
  • 90-day plan with budget by channel
  • SEO and AI search audit, with a content calendar
  • Documented scoring model
  • Email flows built in your platform

Ownership

Terms are agreed in writing before work starts, including who holds the ad accounts, pixels and data.

Works with

ChatGPT Ads · Google Ads · Microsoft Ads · Meta Ads · TikTok Ads · HubSpot

First 30 days

The first month.

  1. Week 1

    Audit of ad accounts, analytics, CRM and site. Tracking checked from first click to closed deal.

  2. Week 2

    Tracking fixed: conversion events, server-side signals, and CRM stages sent back to the platforms. Dashboard live. Targets agreed with you in writing.

  3. Week 3

    Campaigns restructured or launched on the channels that match how your buyers search. Landing pages fixed where people drop off.

  4. Week 4

    First weekly report, once campaigns have run, with the first test results. SEO and AI search audit delivered.

  5. Day 30

    You have tracking you can trust, live campaigns, a dashboard and a 90-day plan with budget by channel.

Proof

Related work.

Melodio’s paid social ran on Meta and TikTok. We also run Google, Microsoft and ChatGPT Ads.

Melodio web app: the screen where you describe a mood, tell a story or paste a text message.

Client

Melodio

The web app, and the ads that sell it.

Web app · Ad creative · Paid social

Questions

What buyers ask.

How will we know it’s working?

A live dashboard from week 2 and, from week 4, a one-page weekly report: spend, leads, qualified leads, cost per qualified lead, what we changed and why. A monthly review against the targets you approved. Pipeline and revenue come from your CRM, so our numbers match what sales sees.

How soon will we see results?

Paid search and social produce data in the first weeks: the dashboard is live from week 2 and the first weekly report lands in week 4. SEO and AI search take longer, and we say so up front.

How long do we commit for?

It’s in the proposal. Paid channels need a few months of data to learn, so we say how long we recommend and why.

Pairs well with

Ad creativeNew creative every batch keeps paid social from going stale.Software & CRMScores and pipeline stages live in a CRM that matches how you sell.

Let’s build your pipeline.

Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.

Start a project