Photo and video direction
A written direction for photos, video and generated images, so every image your team or suppliers make looks like it came from one company.
Images reach your site and ads from a photographer, a stock library, screen recordings and AI models. We write one direction they all follow: subject, light, framing, colour and treatment. Then we turn it into instructions: a brief and shot list for each shoot, and a style sheet of prompts and settings for each generated batch. We review what comes back before it is published.
For Heads of marketing, brand managers and founders at B2B companies that get photography, video or AI-generated images from more than one source.
You need this when
- 01
Your site mixes stock photos, team snapshots and AI images, and none of them match.
- 02
Each photographer or video supplier gets a different brief, or none.
- 03
Generated images drift in style from one batch to the next.
What’s included.
Image principles
What your images show and never show, with rules for light, framing, colour and treatment, and examples of each.
Shoot briefs and shot lists
For each shoot, a brief and shot list your photographer or crew works from, with the formats each channel needs.
Generated image style sheet
Prompts, reference images, settings and the edits we apply, so generated images stay consistent between batches.
Product and screen capture
How screens, dashboards and UI recordings are captured, cropped and placed, so software looks real and stays readable.
Video rules
Framing, pace, subtitles and end cards for every cut, from 9:16 to 16:9.
Review before publishing
We check the picks from each shoot and each generated batch against the direction and say which to use.
How it runs.
Direction is set within a Sprint of 1–4 weeks, before the first shoot or generated batch is briefed.
- 01 · Audit
We collect the images and video you use now and mark what fits the brand and what doesn’t.
- 02 · Direct
We write the principles and re-edit a few of your existing images to the new rules, so you see the difference before any shoot.
- 03 · Brief
We write shot lists for each shoot and a style sheet for generated images.
- 04 · Review
Before anything goes live, we compare shoot picks and generated images with the direction and flag what to reshoot or regenerate.
Deliverables
- Photo and video direction document
- Moodboard with do and don’t examples
- Brief and shot list for each shoot
- Generated image style sheet: prompts, references and settings
- Screen capture guide for product and UI
- Video framing and subtitle specs by format
- Review notes on each shoot or generated batch
Works with
What buyers ask.
Do you run the shoot?
We write the brief and shot list, brief your photographer or crew and review the picks. If you don’t have a supplier yet, we tell you what to look for when you hire one.
Is AI imagery right for a B2B brand?
For some images, yes: concepts, backgrounds and scenes you can’t shoot. Not for your people, your office or your customers, which should be real. The direction says which is which.
We already have brand guidelines. Isn’t this in them?
Often only as a page of sample photos. This adds the briefs, the shot lists and the generation settings that make new images match.
Pairs well with
Who you sell to, what you replace and why buyers pick you, in writing.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.