Brand identity
An identity sized for the buyers you pitch now, chosen on your own homepage, deck and ads rather than on a moodboard.
An identity has to hold in a browser tab, in a 9:16 story and on a slide a rep edits. Because we also build sites and make ads, we test it there before anything is locked: fonts against page speed, colours against contrast checks, the logo at 16 pixels and on a video end card. Then we write the rules and build the files your team works from.
For B2B founders and heads of marketing whose identity was made at founding, before the positioning was settled, or who need one for a new company or product.
You need this when
- 01
You look smaller than the clients you pitch.
- 02
Your site, ads and event stand each use a slightly different logo, colour or font.
- 03
The logo breaks at small sizes and has no version for dark backgrounds.
What’s included.
Two directions
Two identity directions, each shown on your homepage, a deck slide, an ad and a social banner before you choose.
Logo and mark
A logo that reads at favicon size and on an event stand, with light, dark and one-colour versions.
Colour and type
A palette with contrast checked for screens and print, and typefaces chosen for licence cost and page speed as well as looks.
Layout, icons and charts
Grids, spacing, icon style, and how charts and diagrams look in decks and reports.
Logo in motion
How the logo animates, delivered as MP4 and Lottie for the site, the product and video end cards.
Guidelines and Figma library
A PDF anyone can read and a Figma library with components, so your designer or agency builds new material to the same rules.
How it runs.
About 6–8 weeks as part of a rebrand, with two directions on real items in week 3.
- 01 · Audit
We list what buyers already recognise in your current look and set it against the signed-off positioning and the competitor review.
- 02 · Two directions
In week 3 we present both directions on your own materials, and you compare them side by side.
- 03 · Refine
In week 4 one direction is chosen and refined, and the logo, colour and type are locked.
- 04 · Build the system
We produce the guidelines, Figma library, logo pack, animated logo and templates.
- 05 · Roll out
We agree a rollout list in the order buyers see you: site, deck and ads first.
Deliverables
- Brand guidelines (PDF and a Figma library)
- Logo pack: SVG, PDF and PNG, light and dark, favicon, app icon
- Colour and type specs
- Animated logo (MP4 and Lottie)
- Social and ad templates
- Email signature
- Rollout list, in the order buyers see you
Works with
What buyers ask.
Can we see identity work you’ve done?
We have no commissioned branding case on this site yet. This site is our own identity: the mark, the type and the animated quasar on the home page.
Will we lose the recognition we already have?
Not if it’s worth keeping. We list what buyers already recognise, such as a colour, a symbol or the way the name is set, and agree with you what carries over before we design.
Do we need positioning first?
We need a written position to design against. If you have one, we review it in week 1. If not, the work starts with positioning, which is how our rebrands run.
Pairs well with
Deck, one-pager, proposal and case-study templates your team fills in.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.