CMS
Your marketing team publishes and updates pages, case studies, articles and jobs, and the layout stays the way it was designed.
We design the content model before configuring anything: which page types exist, which fields each one has and which blocks an editor can add. Editors get previews and scheduled publishing, and a page can’t go live without a title, a description and alt text on every image. We then move across the content you’re keeping and train the people who will publish each week.
For Marketing managers, content leads and founders at B2B companies where every website change goes through a developer.
You need this when
- 01
A one-line change on the site waits for a developer.
- 02
Your blog and case studies sit in a system nobody on the team knows how to use.
- 03
Editors can break the layout, so nobody is allowed to edit.
What’s included.
Content model
Page types, fields and links between them, designed around what you publish: services, case studies, articles, people and jobs.
Page blocks
A set of approved blocks editors combine into new pages, with limits that keep the layout intact.
Editorial workflow
Drafts, previews, scheduled publishing and roles, so one person writes and another approves.
Search fields
Title tag, meta description, social image and canonical URL, the address search engines treat as the original, on every page.
Migration
Pages, articles and case studies you’re keeping moved across, with formatting, images and links checked against the original.
Editor training
A recorded walkthrough of each task and a short written guide your team keeps.
How it runs.
The CMS structure is agreed in week 3 of a site build, and your editors are trained on staging before launch.
- 01 · List what you publish
We record every content type you publish now or plan to, who edits it and how often.
- 02 · Model the content
We agree page types, fields and blocks with you before configuring anything.
- 03 · Configure and connect
We set up the CMS, connect it to the site and test previews on staging.
- 04 · Migrate
Content you’re keeping moves across, and we check each page against the original.
- 05 · Train
Your editors publish a real page on staging during a recorded session.
Deliverables
- Content model document
- Configured CMS connected to the site
- Block library for building pages
- Migrated content, checked against the original
- Recorded editor walkthrough
- Written editor guide
Works with
What buyers ask.
Which CMS will you use?
It depends on who edits, how often and what the site connects to. We recommend one in week 1 and explain why. For a store, Shopify’s own admin covers products, collections and pages.
Who on our team should be trained?
Everyone who writes, approves or publishes. We train them on staging with real pages, and the recording covers people who join later.
Will the CMS add a monthly cost?
Some do, depending on the number of editors and how much content you hold. The cost is written into our recommendation, so you decide with the figure in front of you.
Pairs well with
Shopify stores and Stripe checkouts, with trade accounts and quote requests.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.