Website copy
Pages that say what you sell, who it’s for and why to choose you, in words your buyers use and your sales team recognises.
We collect the words buyers use before we write anything: sales-call notes, lost-deal reasons in your CRM, support tickets and the search terms that bring people to your site. Copy is written before design, in a copy deck you review page by page, so layouts are built around real words. Your subject experts check every claim, and a claim without proof is cut or rewritten.
For Heads of marketing, product marketers and founders at B2B companies whose site no longer matches what sales says on calls.
You need this when
- 01
A visitor can read your homepage and still not know what you sell.
- 02
Sales sends a deck after every call because the website doesn’t answer the buyer’s questions.
- 03
Your service pages list features and never say who they’re for.
What’s included.
Source review
Phrases, objections and questions pulled from sales calls, CRM notes, support tickets and Search Console queries, each logged with where it came from.
Core pages
Homepage, service pages, about and contact, each built on one claim with proof and a next step.
Case studies
We interview your team and, with permission, your client, then write the problem, the work and what changed in how they operate.
FAQ and comparison pages
Direct answers to the questions buyers ask before shortlisting, including how you compare with the alternatives, set out so a search engine or AI assistant can quote a clear answer.
Form and button text
Form labels, error messages and thank-you pages, so the last step reads as clearly as the first.
Search titles and descriptions
Title tags, meta descriptions and social share text for every page we write.
How it runs.
Copy for the homepage, a service page, a case study page and contact is ready for review in week 2 of a site build. A key-page rewrite on a live site runs as a Sprint of 1–4 weeks.
- 01 · Collect
We read sales-call notes, CRM records and search queries, and interview your sales lead and, where you can arrange it, a few customers.
- 02 · Draft the key pages
We write the homepage and one service page first so you can judge the voice, then the case study page and contact.
- 03 · Review in the deck
You comment page by page in the copy deck, and we agree each page’s final words before design starts.
- 04 · Fit and finish
We fit the copy to the approved layouts and write the form text, search titles and descriptions.
Deliverables
- Source summary of buyer phrases, objections and questions
- Copy deck for every page in the sitemap
- Case studies, approved by the people named in them
- FAQ and comparison page copy
- Form, error and thank-you messages
- Title tags and meta descriptions
- Tone notes for writing new pages
Works with
What buyers ask.
Our team knows the product best. Why not write it ourselves?
You do know the product best, and you check every claim. We write from the buyer’s side: what they ask, in what order and in their words. That’s hard to do from inside the company.
Can you write case studies if our clients won’t be named?
Yes. We describe the client by sector, size and problem, and you sign off on exactly what can be said before it’s published.
Will the copy help us in search?
It’s written around the questions buyers search for and ask AI assistants, with clear headings and direct answers. Rankings and AI citations are separate work, covered by SEO and GEO, and nobody can promise them.
Pairs well with
Wireframes and page designs for desktop and phone, made with your real copy.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.