Sales materials
Every deck, proposal and one-pager your reps send looks like the same company and makes the same case.
After the first call, your deck and proposal are forwarded to people who never met you: finance, IT and whoever signs. Each one has to make the case without a rep in the room. We build them as templates in Google Slides, PowerPoint or Keynote, with the messaging already in place, and lock the layout so reps change the content, not the design.
For Sales leaders, founders who still sell and marketing managers at B2B companies whose reps build their own decks and proposals.
You need this when
- 01
Every rep sends their own version of the deck.
- 02
Proposals go out as plain documents that look nothing like your site.
- 03
You have good customer stories, and none written up for sales to send.
What’s included.
Sales deck
A master deck built on the messaging, with slide layouts for problem, product, proof, pricing and next step.
One-pagers
A one-page template for each product or audience, for follow-up emails and events, as PDF and in your slide tool.
Proposal template
Cover, scope, timeline, fee and terms sections, with the structure fixed and the content editable.
Case-study template
A layout for customer stories (the problem, what you did, what changed) and a question guide for the customer interview.
Follow-up emails
Templates for after a first call, a demo and a sent proposal, loaded into HubSpot or the email tool your reps use.
Team walkthrough
A recorded session showing reps how to build a deck or proposal from the templates without breaking the layout.
How it runs.
In a rebrand, the templates follow the identity. On an existing brand, they run as a Sprint of 1–4 weeks.
- 01 · Collect
We gather every deck, proposal and one-pager in use and ask sales which slides they actually send.
- 02 · Structure
We set the order of the deck and proposal from the messaging and the questions buyers ask before they sign.
- 03 · Design
We build the templates in your slide tool, with fixed layouts and editable text and images.
- 04 · Test with reps
Two reps build a real proposal from the templates, we fix what slows them down, then record the walkthrough.
Deliverables
- Master sales deck template (Google Slides, PowerPoint or Keynote)
- One-pager template
- Proposal template
- Case-study template and interview guide
- Follow-up email templates
- Slide library of layouts, icons and diagrams
- Recorded walkthrough for the sales team
Works with
What buyers ask.
We already have a deck. Why rebuild it?
We keep the slides that work on calls and rebuild the rest. The aim is one master deck that reps copy, not another version on someone’s laptop.
Which tool do you build in?
The one your team already opens: Google Slides, PowerPoint or Keynote. We build natively in that tool so every slide stays editable.
Can you write the case studies too?
Yes. With your approval we interview the customer, write the story and lay it out in the template. Any figures come from you or the customer, with their sign-off.
Pairs well with
A launch line and a key visual that the site, ads and social all run on.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.