Voice and music
Voiceover cast for each market and music licensed for paid use, so every ad sounds like the same company and every licence is on record.
Many people watch ads with the sound off, so every ad we make works on subtitles alone. For the people who listen, voice and music do two jobs. They make dozens of different ads sound like one company, and they tell a buyer in Leeds or Denver that the ad was made for their market. We set both in a short sound brief.
For Marketing leads and founders running video ads in more than one English-speaking market, or whose ads all sound different.
You need this when
- 01
Every ad uses a different stock track and a different voice, so none of them sound like you.
- 02
Your US buyers hear a British voice, or the other way round.
- 03
Nobody can say whether the music in your ads is licensed for paid use.
What’s included.
Voice casting
Human voice actors or licensed AI voices, cast by accent, age and tone for each market you sell to.
Scripts for the ear
We rewrite on-screen scripts for reading aloud: shorter lines, and numbers written the way people say them.
Licensed music
Library tracks cleared for paid use, chosen to fit the brand and the cut.
Original tracks
Original music and short sound logos, written or generated by the team that built Melodio’s AI song app.
Mix and stems
Voice, music and effects mixed to each platform’s loudness, with each delivered as a separate track (a stem) for later edits.
Usage record
For every voice and track: who made it, the licence, the channels, the territories and the term.
How it runs.
Voices and music are chosen in week 2 and ship with the first creative batch, 2–3 weeks from kickoff.
- 01 · Brief
We agree how the brand should sound: voice type, accent for each market, music style and what to avoid.
- 02 · Cast
We send voice samples and music options, and you choose.
- 03 · Record
Voices are recorded or generated from the final scripts, with retakes for lines that don’t land.
- 04 · Mix
We mix each ad for its platform and export the stems.
- 05 · Log
Every voice and track goes into the usage record before the ad runs.
Deliverables
- Sound brief: voice type, accents by market and music style
- Voice shortlist with samples for each market
- Recorded voiceover for each script and market
- Licensed or original music for each ad
- Final mixes, plus separate voice, music and effects stems
- A usage record for every voice and track
Works with
What buyers ask.
Can we use an AI voice?
Yes, from a licensed voice library, or a clone of someone on your team with their written consent. We don’t clone or imitate anyone else’s voice.
Can we use a popular song?
Usually not in paid ads. A commercial song needs licences from the publisher and the label, and TikTok limits business accounts to its Commercial Music Library. We use tracks whose licence covers paid use, and record it.
Can we hire you for voice and music alone?
Yes, for example a voice set for a new market or a sound logo for existing ads. Most teams add it to creative batches so every ad sounds the same.
Pairs well with
Tests that show which angle, hook and format won, and brief the next batch.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.