Web design
Page designs for desktop and phone, built from your approved copy and brand, that a developer can build without guessing.
Wireframes come first, in grey with the approved copy in place, to settle what goes where before anyone discusses colour. The homepage then sets the visual direction for desktop and phone. Once you approve it, the remaining templates are assembled from shared components rather than drawn one by one, which is what keeps the fiftieth page you publish consistent with the first.
For Heads of marketing and brand leads at B2B companies with a new or refreshed identity and a site that no longer looks like the company.
You need this when
- 01
Your brand changed and the site still looks like the old company.
- 02
Every new page is designed from scratch, so no two look alike.
- 03
The site looks fine on a laptop and falls apart on a phone.
What’s included.
Copy-first wireframes
Grey layouts with the approved copy in place, to agree what goes where before any visual design.
Homepage direction
We design the homepage first, for desktop and phone, to settle type, colour, imagery and motion with you.
Templates
Service, case study, article, landing page and contact templates your team reuses for every new page.
Component library
Buttons, forms, cards, tables and navigation in Figma, each with hover, focus, error and empty states.
Accessibility in the design
Colour contrast, focus order, tap-target sizes and text sizes checked against the WCAG 2.2 AA accessibility standard while designing, not after the build.
Motion notes
Which elements move, for how long, and what visitors see when reduced motion is switched on.
How it runs.
Wireframes are ready in week 2 and the homepage and core templates in week 3 of a marketing site build.
- 01 · Wireframe
We lay out the approved copy in grey for the homepage, a service page, a case study page and contact.
- 02 · Set the direction
We design the homepage for desktop and phone and review it with you before any other page.
- 03 · Design the templates
The remaining templates follow the agreed direction, built from shared components.
- 04 · Prototype and hand over
We link the screens into a clickable prototype, then walk whoever builds the site through the files.
Deliverables
- Wireframes for each template
- Figma designs for desktop and phone
- Component library with every state
- Clickable prototype of the main routes to contact
- Motion and interaction notes
- Handoff notes for developers
Works with
What buyers ask.
How many design options do we get?
One direction, developed with you on the homepage at fixed reviews. We’d rather make one option work with your real content than show three that don’t.
Can our own developers build from your designs?
Yes. Components, spacing, type and states are documented in Figma with handoff notes, and we walk your developers through them before they start.
Do we need a new brand first?
No. We design within your current identity if it holds up on screen. If it doesn’t, we show where it breaks and whether brand identity work should come first.
Pairs well with
Next.js pages checked for speed and accessibility, demoed on staging weekly.
Let’s build your pipeline.
Tell us what you sell, who buys it and roughly what a customer is worth to you. We reply with questions, then a written proposal.